aoe事建組:菏澤廣州路壹號售樓處設計

設計:WIRE | 項目地點: | 類別:商業空間 | 2019-06-20 8054 108



  隨著中國快速的城市化進展,越來越多的開發商開始進入三四線城市拓展市場,展示中心成為各個開發商展示其品牌實力和設計理念的重要載體。開發商希望通過優秀的展示中心的設計來吸引客戶并對其產品的銷售起到重要的推進作用。大部分展示中心往往功能單一并在完成其售樓功能后往往面臨被拆除或者重新改造的結果造成嚴重的資源浪費。本項目是對展示中心這一特殊功能的建筑進行重新思考并希望通過設計使其更為可持續并成為未來社區以及城市的公共建筑。


As China’s development and urbanization continues, property developers have begun to expand into new markets such as third and fourth-tier cities. Sales offices have become an important conduit for them to demonstrate their brand’s strength and design philosophy. These offices are not only community activity centers and lounge areas for client communication, but also a promotional window to attract more clients to buy properties. After most of the properties have been sold, however, the usefulness of these offices declines. The purpose of this project is to reconsider the special function of the sales office building, in hopes of making it more sustainable through design, by becoming a symbolic public building for the future community and city.



  本項目位于菏澤市開發區廣州路與閩江路交匯處,為未來菏澤市的新中心,由于其特殊的區位,在設計中期望能夠成為代表菏澤未來發展的地標式建筑。希望通過人性化和可持續的理念表達未來城市對美好生活的向往并為當地居民提供一個令人感動的城市公共空間。

 

This project is situated at the intersection of Guangzhou Road and Minjiang Road in the Economic Development Zone of Heze City in Shandong. It will become the new CBD center of Heze. Due to its unique location, the project is expected to be a landmark building in the future development of this prefecture-level city. We hope, through the concept of humanity and sustainability, to express the city’s future yearning for a better life, and to provide to local residents an impressive public space.



  建筑理念以上世紀二十年代反應當時的社會及技術變革的藝術形式至上主義為原型,意在表達信息時代物理空間及虛擬空間之間相互影響且相互依賴的關系,信息時代生活中越來越多的行為在非重力狀態下網絡中的虛擬世界中完成,因此建筑中的物體被設計成一種不穩定的漂浮狀態,每一種物體以一種獨特的形式與相應的功能相呼應,包括入口(馬蹄),沙盤區(大鏡頭),洽談區(鉆石),企業品牌(藍石),辦公區(橘盒)等等。

 

The architectural concept is based on the artistic supremacism that reflected the social and technological changes of the 1920s, with the intention of expressing the mutual influence and interdependence between physical and virtual space in the digital age. In the digital age, many of today’s actions are performed in the virtual world. Therefore, the objects in the building are designed to float in an unstable state. Each object echoes a corresponding function in a unique form, including the entrance (horseshoe), model area (big camera lens), enterprise brand (blue stone), office area (orange-coloured box), etc.



  漂浮在空中的物體形成豐富而有層次的空間,以一種開放動態的姿態歡迎周邊市民的到來。有的物體在空間中與玻璃外表皮碰撞并留下痕跡形成獨特的建筑形象。建筑立面采用通體高透的超白玻璃的運用使得整個建筑內部的物體,空間,材料,色彩對外部城市空間一覽無余。透明,開放融入城市空間。形成了一個區別于傳統售樓處建筑充滿活力的城市公共空間。

 

Objects floating in the air form a rich and hierarchical space, welcoming the surrounding audiences with an open dynamic posture. Some of the objects collide with the glass surface and leave traces to form a unique architectural image. The building fa?ade is made of ultra-white glass which makes objects, spaces, material and colour from the interior visible to the outside space.



  空間中大量使用了不同反光度和肌理的不銹鋼金屬板,同時也賦予不同的物體不同的顏色,形成空間中人與空間,物體,光,影像,色彩,材質變化豐富的互動。人行走在空間中每時每刻都會體驗到不同的光影變化,仿佛置身于虛擬世界,新奇獨特,美輪美奐。

Stainless steel metal panels with different reflectivity are used in the space, giving different objects a variety of colour and forming a rich interaction between people and space, objects, light, images, colours and materials. Visitors will experience different changes of light and shadow at every moment.


 

  本項目作為對現實世界中售樓處這一特殊的地產現象的重新解構和思考,試圖通過設計擺脫售樓這一單一的功能,讓其能夠更多的為當地的民眾服務,提升公共生活品質,引領人們對未來美好生活的向往為社區做出積極的貢獻。

As a reflection of the real world, this project attempts to look beyond a single function of the sales office through improved design, so that it can enhance the quality of public life and lead people strive for a better future and make a positive contribution to the community.



設計圖紙

Master Layout Plan 總圖.jpg

總平面圖


Elevation 立面圖.jpg

立面圖

Section Drawing 剖面圖.jpg

剖面圖


GF Layout Plan 首層平面.jpg

首層平面圖

1F Layout Plan 二層平面.jpg

二層平面圖

Detail Drawing (Entrance ) 主入口節點.jpg

主入口節點

Detail Drawing (Model Area) 沙盤區節點.jpg

沙盤區節點


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關于aoe事建組


  事建組建筑設計咨詢(北京)有限公司,是一家總部位于北京的設計機構,創始人溫群先生畢業于美國加州理工大學,曾在AEDAS,WOODS BAGOT及AECOM等多家世界著名的大型國際設計公司擔任設計總監,完成的項目遍及中國及美國,他的二十多年的專業經驗涵蓋商業,辦公,酒店,居住,教育,室內及規劃設計領域。他的專業精神和創新理念為他在業內贏得了良好的口碑,作為主創,溫群先生完成的多個設計作品獲得了眾多國際設計大獎。代表設計作品包括西交利物浦大學行政信息樓,貴陽天一國際廣場,青島金茂中歐國際城,北京雁棲湖國際會都,重慶國富沙磁文化廣場,融創重慶鹿角商業廣場等著名項目。


aoe is an architecture and interior design studio based in Beijing, China. Its award-winning work spans residential, commercial, hospitality, educational, civic, corporate, mixed-use and urban planning markets. Underpinned by a creative intelligence-led philosophy, aoe intervenes in the social environment to create vibrant human-city spaces of the future. Responsive to modern facets of human life, aoe’s design solutions fuse science and technology with the arts and culture, resulting in an inspired and much-needed reinvention of urban living – all the while, respecting local cultures, nature, and different ways of life.


aoe’s director is Larry Wen, an architect whose international reputation is built on over thirty years of service to the industry. Larry studied at Cal Poly Pomona University and has since led several renowned global design companies, among them Aedas, Woods Bagot and Aecom. He has directed numerous well-known projects – including Xi’an Jiaotong Liverpool University Administrative Information Building, Guiyang Tianyi International Plaza and Qingdao Jinmao Central Europe International City – picking up a string of awards along the way.

 
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